Hit or Miss

January 10, 2014

Guardians of the Galaxy: Hit or Miss?

I know what you’re thinking; but Eoin, it’s Marvel, of COURSE it will be a huge hit! Well, not necessarily. To me this is the riskiest project they’ve done yet with such an outlandish concept that it will surely be difficult to find an audience outside of fanboys and children. Talking raccoons and trees? Hmm, that’s a tough sell. Mind you, LOTR had talking trees… well Ents if you want to be more specific and those films were massively successful.

The one thing that should never be underestimated is the power of Marvel; they know what they are doing and even if some of the films may not be amazing, they usually make a load of money at the box office (Iron Man 3).

The trick is with these kinds of movies is to leave your critical mind at home and just enjoy the movie. If you can’t get over how high concept the story is then I wouldn’t even bother showing up. It’s not a documentary, it’s entertainment. Personally, I’m curious to see how it turns out so I’ll be there but the question is, will the Worldwide audience?

Well, let’s take a look:

With people growing increasingly tired of “dark and gritty” movies, Guardians promises to be “colorful and bright and pulpy, but it’s also lived-in and grounded” according to Associate Producer Jonathan Schwartz; this is something Marvel have done very well up until now. They are not ashamed to make comic book movies and don’t try to disguise it. The movies are fun and pure escapist entertainment .

This is director James Gunn’s first Blockbuster so he may lack experience for such a high risk venture. If there’s one thing we’ve learned it’s that Marvel call the shots on their movies and don’t really allow the filmmakers to have an opinion. It’s essentially “do as you’re told or we’ll find someone else” which is why we rarely see the same director twice in a Marvel franchise. Gunn’s passion for the project and his knowledge of the comics is apparent though and the one character we have doubts about may end up being the one who steals the show.

In a recent interview Gunn talked about Rocket Raccoon: “He is most representative of the Guardians in the fact that he’s this little mangled beast that was taken and experimented on and torn apart and put back together, and we have to feel that character’s soul. If we see his plight, and see why he’s such an angry little guy, then the movie will work.”

He is also being voiced by Bradley Cooper so if there’s heart and plenty of humour to the story then you never know, it might just work. The tree Groot is being voiced by Vin Diesel, which is pretty inspired so that may bring in the Fast & Furious crowd.

The supporting cast also includes Zoe Saldana, Djimon Hounsou, Lee Pace, Dave Bautista, Benicio Del Toro, Glenn Close, Michael Rooker and Chris Pratt. A pretty impressive line-up, to be sure and I think sheer curiosity will bring people to see the movie.

The biggest risk is the fact that very few people have actually heard of Guardians; Iron Man wasn’t hugely popular until the movies came out. But he was still better known than this comic, so how do you convince people to come see a movie with a talking raccoon and tree? Well, you’d better make damn sure the story is good and that the trailer blows people away. The clip I saw after Thor: The Dark World was more bemusing than anything and didn’t sway me either way. It will require some excellent marketing and frankly if they aim it strictly for a younger audience then it could be massive.

So Guardians of the Galaxy promises to be the riskiest venture so far for Marvel and yet, I just have a feeling that it might be awesome. Will the rest of the world be able to swallow it? If they can swallow a man turning into a Hulking green monster when he’s angry and the God of Thunder falling in love with a human girl, then why not this?

Will it be as successful as Iron Man 3 or The Avengers? I doubt it. I think maybe $200 million domestically and $500 million worldwide; a medium-sized hit in terms of Marvel movies. So yeah, I think it’ll be a hit… but we’ll see.

About the Author

Eoin Friel
Eoin Friel

I grew up watching JCVD, Sly and Arnold destroy bad guys, blow things up and spew one-liners like it’s a fashion statement. Action is everything I go to the movies for and the reason I came up with this site is to share my love for the genre with everyone.



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